RESEARCH PROJECTS | Mowangportfolio

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This page presents some of the UX Research projects I led, along with the key research findings and conclusions. To safeguard the company's data privacy, some of the displayed data is for illustrative purposes only and should be treated as example references.

Research on User Needs Exploration&Peak Online Shopping Experience Crafting
What exactly do the consumers mean by "sense of ritual"?

Timeline: Nov. 2021 - Jan. 2022
Research Type: Qualitative Research
Research Method: One-on-One Interview; Design-Thinking Workshop
Industry: E-commerce; Cosmetic
Project Tag: Design Thinking; Mental Model; Business Analysis

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Research on Pain Point Exploration, Webpage Renovation, and Service Design
Home Decor: What to Buy, How to Buy, Buy with Satisfaction

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Timeline: Mar. - May 2022
Research Type: Quantitative Research + Qualitative Research
Research Method: Survey; One-on-One Interview
Industry: E-commerce; Home Decor Materials
Project Tag: Quantitative Analysis; Mental Model; Traditional Ind.

Research on Consumer Experience and Bestsellers Performance Analysis
Does being a bestseller always bring good experience?

Timeline: May - Jun. 2021
Research Type: Quantitative Research
Research Method: Survey; Data Analysis
Industry: E-commerce; Fashion and Lifestyle
Project Tag: KANO Model; KCI Analysis

User's Priority Order of Purchase Factors - KANO Model

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